Dubai · Marrakech · Paris · WorldwideEst. 2021

Luxury Lifestyle & Events Management

RA|A

RAAR Lifestyle — Luxury meets convenience.

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Welcome to RAAR

A tailored luxurylifestyle & eventsmanagement house.

From VIP hotel bookings and private dining to crafting the perfect itinerary for your next dream vacation — we handle a wide variety of requests and inquiries with quiet, obsessive care.

Whether you need professional planners for family leisure, corporate trips, once-in-a-lifetime events, exclusive yacht charters, distinguished staffing or that one-of-a-kind item for your wander-lusting shopping adventures — RAAR takes every minute stressor off your plate.

Why RAAR

We take greatpride in authentic& inspiringexperiences.

Our international concierge specialists cultivate long-lasting relationships with clients and partners around the world — always prioritising quality over quantity.

Allow our dedicated team and exclusive partners to take care of every painstaking detail with luxurious style and personalised flare.

24/7Chauffeurs & security

30+Countries covered

1:1Personal concierge

01 / Private DiningDubai

The Full Spectrum

Ten worlds,one atelier.

Our full-spectrum services are designed to suit your unique, discerning specifications. Scroll to explore →

The Where & How01

Hotels & Travels

From private jets to the world's most storied resorts — we orchestrate every leg of your journey with obsessive care.

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Luxury meets convenience02

Real Estate

A villa in the South of France, a riad in Marrakech, or a pied-à-terre in Paris — our property network is global, confidential, and exacting.

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Reservations & Rituals03

Dining & Reservations

Chef's table access, private dining rooms, and tables where the booking closed months ago. Our network delivers.

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Body, Mind & Care04

Wellness

Well-being tourism, holistic retreats, responsible food, and interior design for a considered life — curated with trusted partners worldwide.

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On-demand05

Health

Discreet in-home medical visits, vitamin infusions, physiotherapists and doctors on call — at your service in record time.

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Wardrobe & Objects06

Luxury & Fashion

Personal shoppers, style consultants, fine jewellery, elusive timepieces and one-of-a-kind artworks — sourced, reserved, delivered.

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Curation & Collecting07

Art

Art advisory and consultancy with the most exclusive artists, galleries and fairs — plus private viewings your dealer can't arrange.

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Beauty & Make Up08

Beauty

Make-up artists, coiffeurs, aesthetic doctors for botox or bespoke injectables — the best, at the pace your life demands.

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Household & Team09

Staffing

Nannies, private chefs, chauffeurs, housekeepers, security — meticulously trained professionals available around the clock.

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Equestrian10

Polo & Racing

With partner Capy Mourier, we curate Dubai's finest equestrian days — Meydan races, desert rides, and Al Habtoor polo matches.

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Services

An Itinerary — Spring 2026

48 Hours inMarrakech.

A curated weekend, rendered in three moments. Each season brings a new journey.

01 — Thursday, dusk

The Arrival

The riad. Candles. The Atlas on the skyline.

A private transfer slips you past the ochre walls of the Medina into the quiet of a private riad. Tea on the rooftop as the muezzin calls; a candlelit tagine served in the inner courtyard by a chef who's cooked for three kings.

02 — Friday, first light

The Desert

Breakfast at first light in the Agafay.

A Defender at 5am, the Atlas pink on the horizon. Berber coffee and warm khobz at a hilltop camp of kilims and low copper tables. A horse ride through the stone desert — or the quiet of a private hot air balloon at sunrise.

03 — Saturday, after dark

The Medina

A private gallery, then jazz long after midnight.

Late lunch in the gardens of La Mamounia. A trusted guide opens the souks before the crowds; a private viewing at Voice Gallery of a painter you'll hear about next year. Dinner at Dar Yacout, then Le Salama until the music stops.

— or tell us where you'd like to disappear to, and we'll build the rest.

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Founder & CEODubai — Worldwide

The Atelier

Asmaa Hanine.Curator of the extraordinary.

Founder and CEO of RAAR — a tailored luxury lifestyle & events management company based in Dubai, operating worldwide.

After graduating from a top-five business school in Paris in International Marketing and Business Development, Asmaa consulted with Ernst & Young and Capgemini, working on large-scale projects for top-tier clients.

Growing up interweaving Western and Eastern values, a passion arose within her for travel, culture and art. In that yearning, Asmaa has spent her time exploring top destinations abroad — curating events, fostering first-class relationships and scouting moments that leave her most discerning clients absolutely breathless.

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Words to live by